How EFEXCON Shortened its Sales Cycle from 4 Months to Just 4 Weeks with ShortPoint
ShortPoint is an amazing design tool. It enables us to create attractive intranet mock-ups at speed, close customers faster, and give clients greater autonomy to build visually appealing websites for themselves.
Rüdiger Gros
CEO, EFEXCON
EFEXCON is a consulting and digital service provider for leading companies in the automotive, energy, transport, and service industries.
Challenges
Struggling to communicate the vast benefits of modernizing company intranets to its clients
EFEXCON provides a range of superpowers to its customers.
It helps them succeed and grow by organizing, governing and using their data in more valuable ways: from data analytics, through to automation, and all the way up to intranets.
In particular, EFEXCON adds value by transforming under-performing SharePoint built intranets into modern, data-driven platforms. Specifically, they:
- Help customers visually understand how their content could and should be structured.
- Apply CI/CD governance and consistent UX approaches.
- Simplify the integration and use of data from non-SharePoint sources.
But EFEXCON had a problem.
Communicating the benefits of intranet reinvention to customers and prospects—and ultimately making the sale was a constant challenge.
Clients wanted to see true-to-life mock-ups of how their new intranet environment would look. But EFEXCON hadn’t yet found a tool to do that quickly and affordably.
Without the sophisticated, granular mock-ups customers wanted, EFEXCON’s sales team found it tough to convert. At best, this prolonged the sales cycle. At worst, prospects didn’t close at all.
It was hard to find solutions to beautify customers’ SharePoint installations and give customers a visual impression of how a new intranet could look.
Rüdiger Gros
CEO, EFEXCON
Solution
Beautiful mock-ups in minutes - and a design tool that clients can use to build better intranets for themselves
EFEXCON discovered ShortPoint, a powerful design extension for SharePoint that makes it easy to turn amazing intranet ideas into reality with zero coding.
With ShortPoint, EFEXCON:
- 1
Uses Page Builder to quickly design stunning mock-ups for its clients. They simply drag and drop the elements they want onto a page, or mix and match their favorite features from a massive library of templates. Suddenly, customers had the clear before-and-after picture they’d been missing.
- 2
more self-service Page Builder from customers: Because ShortPoint is simple and code-free to use, EFEXCON trains up ‘Power Users’ within clients’ businesses to design and build intranet pages for themselves. Meanwhile, EFEXCON keeps a birds’ eye view on progress, and coaches and refines pages where necessary.
- 3
Develops style guidelines and recommends which ShortPoint elements clients should use for different types of content, such as sliders, tabs, and accordions. This ensures content is created, published and maintained in a consistent way moving forward.
- 4
Securely integrates data from any source including emails, events, LinkedIn, and YouTube into their new, beautifully designed pages. Previously, an engineer was required to program every integration. Now, it’s done in seconds using simple, pre-built connections.
More recently, EFEXCON joined ShortPoint’s Global Partner Program. They receive exclusive webinars and learning sessions to maximize their design skills—and become experts in selling ShortPoint to their clients, which generates extra recurring revenue.
It was hard to find solutions to beautify customers’ SharePoint installations and give customers a visual impression of how a new intranet could look.
Rüdiger Gros
CEO, EFEXCON
Results
Customers closed in 4 weeks, rather than 4 months
Thanks to ShortPoint, EFEXCON helps more customers draw more value from their intranets. Clients see business collaboration and performance improve and employees have a better experience.
Since using ShortPoint, EFEXCON has dramatically shortened its sales cycle. Closing an intranet-related sale used to take up to 4 months. Now, with ShortPoint, they close in as little as 4 weeks!
With sales closed more efficiently, EFEXCON onboards more customers, maximizes the value of their data—and significantly increases revenue on their own side.
Because clients themselves pick up the repetitive job of building pages, EFEXCON has more time to provide value-added services.
This includes more strategic leadership on intranet usability, content governance, and integrations. Which all adds up to higher quality intranets that improve communication and performance across clients’ businesses.
I would recommend ShortPoint to any business that wants to improve the visual appeal of its clients’ intranets without designers or developers, and with less cost and stress.
Rüdiger Gros
CEO, EFEXCON
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